2017 AFTA National Arts Marketing Project Conference

The National Arts marketing Project (NAMP) is a program of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP provides training and resources to help arts organizations acquire and implement sophisticated marketing, technology and entrepreneurial skills that will in turn help increase earned income through greater audience engagement.

The annual NAMP Conference provides real time access to new marketing research, audience engagement strategies, and live networking opportunities. The Conference attracts more than 500 attendees each year, and its expert speakers are a mix of marketing professionals from technology, media, hospitality, and consumer engagement as well as leading arts professionals who are sharing lessons with their peers. The Conference comprises keynote speakers, educational workshops, peer-to-peer roundtables, and two full-day intensive preconferences.