The National Arts marketing Project (NAMP) is a program of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP provides training and resources to help arts organizations acquire and implement sophisticated marketing, technology and entrepreneurial skills that will in turn help increase earned income through greater audience engagement.
The annual NAMP Conference provides real time access to new marketing research, audience engagement strategies, and live networking opportunities. The Conference attracts more than 500 attendees each year, and its expert speakers are a mix of marketing professionals from technology, media, hospitality, and consumer engagement as well as leading arts professionals who are sharing lessons with their peers. The Conference comprises keynote speakers, educational workshops, peer-to-peer roundtables, and two full-day intensive preconferences.
When I was asked to create a work of art exploring literacy, I wanted to create a dance but I had no dancers or a studio, so I chose to use my own body in the space I had, my yard. Fluent Nature is video of micro-choreography that explores what cannot be expressed with words, how nature has its own language, and how placing the human body in nature changes the story.
Title: What Is Me and What Is Not Me | Artist: Alex Chadwell | Medium: Music
My thinking on arts and literacy centers around the concept of literacies and artmaking as both sense-making and meaning-making processes that organically and inevitably overlap, intersect, and reciprocate. Compositionally, What is me and what is not me is a sound collage of sorts (there is no notation for the piece, and I'd be hard pressed to recreate it accurately) that abstractly and aurally represents the relationships between literacies and artmaking.
Title: A Curious Honeybee | Artist: Gideon Young | Medium: Film
Offering welcome through traditional and digital elements of literacy, A Curious Honeybee provides an experiential learning environment by activating visual, musical, natural, and emotional literacies.
Title: Tercera Llamada | Artist: Karilú Forshee | Medium: Audio
La Carpa Theatre is a project that I am currently directing in the Detroit Latinx community. The project aims to strengthen and uplift youth voices through devised theatre, in the style of the Mexican Carpas. This audio was created in the theatrical environment envisioned for our project. The ways in which literacies are re-defined are at the heart of La Carpa Theatre's mission.